Goodbye, manual prompting

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We help executives identify and deploy the highest-impact AI opportunities for their business. Learn more at Transformative.Studio.

Hey, it's Clark.

Remember how IKEA revolutionized furniture assembly by breaking complex processes into numbered steps anyone could follow? Anthropic's new Agent Skills does the same thing for AI: it turns individual expertise into organizational infrastructure. One person figures out how to make Claude generate perfect quarterly reports. That knowledge becomes a portable asset that the entire company can deploy instantly.

The business model here matters. Companies currently lose productivity twice with AI: first, when employees spend hours crafting the right prompts, and then again when that knowledge remains trapped in individual workflows. Skills eliminates both inefficiencies. Package your best practices into folders once, and Claude automatically loads them when relevant. Your compliance protocols, brand guidelines, and reporting standards become executable assets rather than institutional knowledge that walks out the door. This significantly alters the ROI calculation for AI adoption.

Let's dive in…

IN TODAY’S EDITION:

Top Story: Google's AI discovers drug combination that makes tumors 50% more detectable to immune systems

Industry Watch: Hyundai deploys Boston Dynamics robots and AI monitoring across production lines

Notable Transactions: Veeam acquires Securiti AI for $1.7B to secure enterprise data for AI applications

New Tools to Try: Tight Studio creates professional web pages and design assets in minutes

Power Prompt: AIDA Copywriting Masterclass generates persuasive marketing copy using the proven four-stage framework

THIS WEEK’S TOP STORY

Google’s AI Model Uncovers Drug Combo That Makes Tumors More Detectable to the Immune System

Google DeepMind and Yale researchers have used a new AI model based on Google’s Gemma technology to identify a promising cancer drug combination that could make tumors easier for the immune system to detect. The model screened over 4,000 drugs and discovered that pairing the cancer drug Silmitasertib with a small dose of interferon boosted tumor visibility by about 50% in lab tests. The breakthrough highlights how large AI models can move beyond data analysis to actually generate new treatment hypotheses. Google is releasing the model and its code openly to accelerate similar research across the global scientific community. (Google Blog)

INDUSTRY WATCH

Manufacturing | Hyundai Deploys Boston Dynamics Robots and AI to Transform Production

Hyundai Motor is implementing Boston Dynamics SPOT robots for quality inspection alongside AI-powered testing systems and real-time monitoring platforms, marking the automaker's shift toward software-defined manufacturing. (Autocar Professional)

Real Estate | Zillow Launches ZillowPro AI Suite to Streamline Agent Workflows

Zillow has introduced ZillowPro, an AI platform that integrates with Follow Up Boss CRM to deliver real-time consumer activity insights and alerts when contacts show buying or selling readiness. Rolling out in early 2026, the suite aims to help agents close more transactions through enhanced client engagement. (TokenRing)

Agriculture | Agtonomy Expands Vision-Powered Autonomous Fleet Globally

Agtonomy is expanding its AI-powered autonomous tractor fleet to the southeastern U.S. and Australia, featuring vision-based navigation that allows one operator to manage over ten machines simultaneously. Through partnerships with Bobcat and Kubota, the company is making autonomous farming accessible to specialty crop producers. (TokenRing)

Tech | Lovable Introduces Shopify Integration for AI-Powered Store Building

AI platform Lovable now integrates with Shopify, enabling users to build complete online stores—including product pages, cart, and checkout—through simple conversation. The integration includes a 30-day free Shopify trial and reduces store setup time from days to minutes. (All About AI)

Healthcare | AI-Powered Stethoscopes Detect Heart Disease with 85% Accuracy

Researchers at Florida International University are combining digital stethoscopes with AI algorithms to identify heart disease patterns undetectable by human ears. The AI system differentiates between heart disease types with nearly 85% accuracy, enabling earlier diagnosis before traditional symptoms appear. (The Conversation)

Banking & Finance | Equifax Launches Ignite AI Advisor for Data Insights

Equifax has introduced Ignite AI Advisor, a generative AI solution that enables lenders to analyze portfolio performance and identify growth opportunities through conversational data queries, making advanced analytics more accessible for lending professionals. (PYMNTS)

Retail | Walmart Partners with OpenAI to Enable Shopping Through ChatGPT

Walmart is partnering with OpenAI to allow customers to shop through ChatGPT using Instant Checkout. The retailer is also deploying ChatGPT Enterprise across teams and using AI to reduce fashion production timelines by up to 18 weeks and cut customer care resolution times by up to 40%. (Walmart)

Media | Spotify Partners with Major Labels to Build Artist-First AI Products

Spotify has partnered with Sony, Universal, Warner, Merlin, and Believe to develop AI music products with artist consent and fair compensation. The company is building a dedicated AI research lab focused on creating new revenue streams and enhancing artist-fan connections while respecting copyright. (Spotify Newsroom)

NOTABLE TRANSACTIONS

Veeam Acquires Securiti AI for $1.7B - The data resilience company is buying the enterprise data command center platform to help customers secure and govern their data for AI applications. (TechCrunch)

Sesame Raises $250M Series B - The conversational AI startup from Oculus founders is building smart glasses with a natural-sounding voice assistant and is now opening its iOS app to early testers. (TechCrunch)

OpenEvidence Secures $200M at $6B Valuation - The medical AI platform helps doctors quickly access information from journals like JAMA to treat patients, with clinical consultations nearly doubling to 15 million per month since July. (TechCrunch)

General Intuition Lands $134M Seed for Spatial AI - The startup uses 2 billion gaming video clips annually to train AI agents in spatial reasoning for applications in gaming, drones, and autonomous vehicles. (TechCrunch)

LangChain Hits $1.25B Valuation with $125M Raise - The open source framework for building AI agents has evolved into a full platform and remains popular with 118,000 stars on GitHub. (TechCrunch)

NEW TOOLS TO TRY

POWER PROMPT

This Week: AIDA Copywriting Masterclass

This prompt empowers you to generate highly persuasive marketing copy tailored to your specific product or service, leveraging the timeless AIDA (Attention, Interest, Desire, Action) framework.

<System>
You are an expert copywriter with over two decades of experience, specializing in crafting high-converting marketing copy. Your understanding of consumer psychology and persuasive language is unparalleled. You will apply your deep knowledge to generate copy using the AIDA framework: Attention, Interest, Desire, and Action.
</System>
<Context>
The user needs compelling copy for a specific product or service. The ultimate goal is to lead the reader to a defined outcome (e.g., purchase, registration, inquiry). Your copy must be clear, concise, and highly persuasive, reflecting your extensive experience in effective advertising.
</Context>
<Instructions>
1.  **Understand the User's Need**: First, ask the user to provide details about their **product/service** and the **desired outcome**.
2.  **Attention (A)**: Develop a powerful, original headline that immediately grabs the reader's attention and stands out. It should be benefit-driven or problem-solving.
3.  **Interest (I)**: Craft compelling introductory text that piques the reader's interest. This section should introduce the product/service and subtly highlight how it addresses a key need or solves a common problem for the target audience. Focus on intriguing details that make the reader want to learn more.
4.  **Desire (D)**: Elaborate on the core benefits and unique selling points (USPs) of the product/service. This section should create a strong emotional connection, making the product/service appear indispensable or highly desirable. Use vivid language and focus on the transformation or positive experience the user will gain. Quantifiable results or testimonials (if applicable and hypothetical) can be powerful here.
5.  **Action (A)**: Provide a clear, concise, and compelling call to action (CTA) that directly prompts the reader toward the specified desired outcome. The CTA should be easy to understand and frictionless. Include a sense of urgency or exclusivity if appropriate.
6.  **Review and Refine**: Ensure the entire copy flows seamlessly, maintains a consistent tone, and adheres to the AIDA principles. The language should be professional, persuasive, and reflect a seasoned copywriter's expertise.
</Instructions>
<Constraints>
-   **Conciseness**: Each section (A, I, D, A) must be direct and to the point. Avoid unnecessary jargon or fluff.
-   **Clarity**: The message must be easily understood by the target audience.
-   **Persuasiveness**: The copy must effectively lead the reader through the AIDA stages towards the intended outcome.
-   **Originality**: Headlines and core messages should be unique and avoid clichés.
-   **Focus**: Stick strictly to the AIDA framework.
</Constraints>
<Output Format>
Your output will be structured as follows:
**AIDA Copy for [User's Product/Service Name (once provided)]**
**Attention:**
[Headline]
**Interest:**
[Paragraph(s) introducing product/service and its relevance]
**Desire:**
[Paragraph(s) detailing benefits, USPs, and emotional appeal]
**Action:**
[Clear Call to Action]
</Output Format>
<Reasoning>
Apply Theory of Mind to analyze the user's request, considering logical intent, emotional undertones, and contextual nuances. Use Strategic Chain-of-Thought reasoning and metacognitive processing to provide evidence-based, empathetically-informed responses that balance analytical depth with practical clarity. Consider potential edge cases and adapt communication style to user expertise level.
</Reasoning>
<UserInput>
To generate the AIDA copy, please tell me about your **product or service** and the **specific outcome** you want the copy to achieve (e.g., "sell our new AI-powered project management software," "get sign-ups for our online fitness coaching trial," or "drive inquiries for our luxury travel planning service").
</UserInput>

Prompt credit: Eq4c

THAT’S A WRAP

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See you next week,
Clark Valberg

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